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You are here: Home Page > Business > Licences and Street Trading > Licensing Consultation > 2012 - Taxi Advertising

Taxi Advertising

Should Private Hire Operators be prevented from using the term 'Taxi' to advertise their services?

Following a request from the local Hackney Carriage Association, the Council is currently consulting as to whether Private Hire Operators should be prevented from using the term 'Taxi' to advertise their services.

 

In law, a Hackney Carriage (Taxi) may pick up passengers from the street or at a taxi rank as well as taking pre-booked passengers.  Private Hire Vehicles on the other hand can only carry passengers who have made a booking in advance.

 

Private Hire Vehicles are prevented from displaying signs which say "Taxi", "Cab", "Taxi Cab" or "For Hire" and Private Hire Operators may not use these words in their business name.

 

Private Hire Operators advertise their services at their office.  They may also advertise in newspapers and on the internet etc.  Here are some examples where they use the term 'Taxi' to advertise their services currently:

Newspaper 1

Newspaper 2

Internet 1

 

If the Council prevents Private Hire Operators from using the term Taxi to advertise their services the above adverts would not be permitted.

 

Some Private Hire Operators also licence Hackney Carriages or have Hackney Carriages associated with their business.

 

Bedford Borough Council currently licences 70 Hackney Carriages and 730 Private Hire Vehicles.  The number of Hackney Carriage licences is limited by a decision of the Council and could be reviewed and could effectively remove the distinction between the two types of vehicle as all or most Private Hire Vehicles would be re-licensed as Taxis.

 

The timetable for the consultation is as follows:

 

2 April 2012

 

Consultees provided with details of proposal and

requested to provide comments

25 June 2012

Deadline for responses from consultees

27 June 2012

Circulation to Borough Councillors of comments received

05 July 2012

General Licensing Committee considers proposals and determines the matter

 

email icon fiona.mccabe@bedford.gov.uk

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