And The Anti-Bullying Mascot Winner is....'Chas!'
9th March 2010
There is a new logo for Bedford Borough
Council’s anti-bullying campaign after a competition organised by
School Improvement Services took place, to find a design that could
get an anti-bullying message across to other children.
William Arnold, a Year 4 student from Broadmead Lower School, was
recently told that he had created the winning entry.
An anti-bullying leaflet was distributed to
lower and middle schools, inviting children between the ages of 7 –
12 years-old to take part in the competition by inventing a new
anti-bullying mascot. Entries were received from Broadmead Lower,
Ravensden Lower, Bromham Lower, Harrold Priory Middle and Harrowden
Once all entries were received the team
narrowed the field to eight finalists, based on the criteria that
the mascot needed to be: eye-catching, memorable, has a name and
catchphrase that of course stands for anti-bullying.
The School Improvement Team then voted for
their top three designs and ‘Chas’ the Chimp was the outright
Cllr David Sawyer, Portfolio Holder for
Children’s Services at Bedford Borough Council said: “What struck
School Improvement Services about ‘Chas’ the Chimp was that he has
a great catchphrase and is such a positive character. The overall
message is if you look after your friends you can beat the bullies
– children often respond affectionately to animals and we think
that this cheeky chap ‘Chas’ is just the ticket to create a stir
amongst young children whilst getting this very important message
across at the same time.”