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You are here: Home Page > Council and Democracy > Council News > Archived News > March 2010 > The Anti-Bullying Winner is...

And The Anti-Bullying Mascot Winner is....'Chas!'

9th March 2010

 

There is a new logo for Bedford Borough Council’s anti-bullying campaign after a competition organised by School Improvement Services took place, to find a design that could get an anti-bullying message across to other children.  William Arnold, a Year 4 student from Broadmead Lower School, was recently told that he had created the winning entry.

An anti-bullying leaflet was distributed to lower and middle schools, inviting children between the ages of 7 – 12 years-old to take part in the competition by inventing a new anti-bullying mascot. Entries were received from Broadmead Lower, Ravensden Lower, Bromham Lower, Harrold Priory Middle and Harrowden Middle schools.

Once all entries were received the team narrowed the field to eight finalists, based on the criteria that the mascot needed to be: eye-catching, memorable, has a name and catchphrase that of course stands for anti-bullying.

The School Improvement Team then voted for their top three designs and ‘Chas’ the Chimp was the outright winner.

Cllr David Sawyer, Portfolio Holder for Children’s Services at Bedford Borough Council said: “What struck School Improvement Services about ‘Chas’ the Chimp was that he has a great catchphrase and is such a positive character. The overall message is if you look after your friends you can beat the bullies – children often respond affectionately to animals and we think that this cheeky chap ‘Chas’ is just the ticket to create a stir amongst young children whilst getting this very important message across at the same time.”

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