- Do you have any vacancies you
need to fill but have very little money to advertise?
- How well do you know your
existing customers needs and wants?
- Why do your customers choose
you in the first place?
- Do you know who else provides
childcare in your area?
Before undertaking any
marketing you will need to decide what message you would like to
send out about your provision. You also need to decide what your
'unique selling point' is; what makes your setting stand out
amongst the rest. Your 'unique selling point' should play a
significant role in your marketing efforts and the structure of
your marketing plan.
All promotional activities should be part of your overall marketing
plan and should not be carried out on an ad hoc basis. The
advantages of having an advertising and promotional schedule and
knowing the costs involved, is that it allows you to budget for the
amount in advance. Your marketing plan should contain your
advertising and promotions schedule for throughout the financial
year. These activities should be timed to coincide with the period
before you need to fill vacancies.
It is also essential that you keep a record of where your business
is coming form. This will tell you how effective your marketing
activities have been and whether you are spending your time and
money wisely. The key to success is understanding and meeting the
needs of your customers and regularly updating this information.
This ensures you keep in tune with changing needs and market
For more marketing advice, please contact your Early Years and